About me

I’m Petter — a design leader and product strategist who helps teams turn complexity into clarity.

For two decades I’ve been shaping products, systems, and brand experiences for companies ranging from early-stage startups to global giants.

My work sits at the intersection of design, product, and strategy:

I help founders and teams understand what truly matters, simplify the complex, and build digital experiences that actually move people — emotionally and in the metrics.

I’ve led design across ecosystems, guided teams through messy product challenges, built design systems from scratch, and partnered with founders as an advisor to help them make smarter, faster decisions.

Today, I work independently with a simple goal:

Bring senior clarity, strong taste, and strategic direction to ambitious people building meaningful things.

Whether it’s an early-stage founder needing a product architect, or a larger company needing to elevate their digital experience — I’m brought in to set direction, raise quality, and make sure the work lands.